Cut Your Website Costs
In general hosting and domain fees are the primary website expenses. Hosting fees should not cost more than about $100 per year, paid annually, not in expensive monthly payments; there is no reason to pay more. Domain name fees should be right around $10 per year . . . and that’s all!
If you pay expensive monthly fees to online law resources or databases, effective Search Engine Optimization (SEO) on your own website can cut that expense. Website maintenance and updates should also be affordable. At Keer Keer Creative, we offer reasonable hourly rates and website maintenance options.
Call us 612-916-7292 to learn how to reduce costs, set up effective SEO, and maintain your site affordably, or fill out our convenient Contact Form to ask questions and arrange a free consultation. Save money and invest in updating your website.
Improve Search Engine Optimization (SEO) and Digital Marketing
People follow the top search results more than anything else. Your business is negatively impacted if your law firm is not in the top results. Legal information – good and bad – is readily available on the internet these days, but professional legal services are unequaled. Use SEO and Pay Per Click digital marketing, to make yourself accessible and demonstrate the value of a true professional. Your site needs quality content designed for SEO with effective keywords, length, proper tagging, and other elements that give Google what it needs to put your site on top.
Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads (NewsCred).
Let Keer Keer Creative create a customized plan that will result in web traffic and new clients for your law firm. Call us at 612-916-7292, or use our Contact Form to request a free consultation to discuss SEO and Pay Per Click digital marketing campaigns for your website and law firm.
Optimize Your Website for All Devices
Upwards of 60% of all web traffic now comes from mobile devices, and more searches occur via handheld devices than through desktop devices. Those facts lead Google to measure the mobile friendliness of your website when ranking your site in search results.
Google prefers responsive design over sites designed for mobile only. If your site isn’t built to respond and adjust its layout to the multitude of mobile and non-mobile devices used to open and use your website, your Google rankings will suffer. Your potential clients may be lost to competitors whose websites respond to any device, mobile or desktop.
Engage Your Website Visitors
The goal of any website is to engage visitors and get them to interact with your site and, ultimately, with you and the services you provide. Calls to action, easy-to-access contact information, and quality design will improve end-user interaction.
Nearly half (46%) of all website users say that a website’s design is their #1 criteria for determining the credibility of a company (NewsCred).
Connect Through Social Media
Social Media has changed the way we communicate. Attorneys can use social media to market their services, build networks with other attorneys and future clientele, and share information about law and practice. Law firms need to meet the technology expectations of their clients with a real and valuable social media presence. These avenues – Twitter, Facebook, Instagram – give you additional online exposure, enhance your reputation, and help generate new business.
71% of internet users are more likely to purchase from a brand they are following on a social networking site (NewsCred).